On Friday, the Flutter Entertainment-owned brand announced its sponsorship of English Championship club Huddersfield Town will involve the team’s kit appearing without a logo.

This is part of Paddy Power’s "Save Our Shirt" campaign, as it bids to stop gambling shirt sponsorship in football.

Now both Motherwell and Newport have been confirmed as partners for the campaign, suggesting more clubs may be added to the list.

However, both additions serve only to increase Paddy Power’s profile, ultimately making the operator’s "unsponsorship" a sponsorship in all but name.

A Paddy Power spokesman said: "Newport County are the latest team to join our Save Our Shirt movement, which sees their shirt go sponsor-free for the upcoming season.

"We’re sure the fans are excited to shed their sponsor as they head into League Two following their play-off heroics."

Read Gambling Insider’s feature on the Paddy Power campaign for further analysis on the topic.