When asked whether US attitudes towards sports betting had changed with the repeal of PASPA, O’Loughlin said: “Absolutely. PASPA’s repeal opened the metaphorical floodgates, and sports betting progressively has become more ingrained in the conversation surrounding gambling as a whole. 

“The US seems open to change and growth in sports betting and it is a great opportunity for suppliers and operators to offer new and innovative solutions tailored to the US customer. The PASPA decision was the spark that ignited this change, and it hasn’t slowed since.”

O’Loughlin also discussed whether an increase of gambling advertising in US sports will negatively impact the industry's image in the country.

He said: “It’s hard to say, really, but we have to learn from historical trends and move forward with previous successes and hiccups equally in mind. 

“As the US audience forms and sports fans start to have a better grasp on sports betting, the industry needs to take stock of what’s working, what isn’t, and how bettors and non-bettors react to a changing landscape.”

This feature will appear in the Jan/Feb issue of Gambling Insider magazine. Click here to read when available.