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Gambling Insider Magazine

MALTA FOCUS ISSUE 2
NOV-DEC 2016
AFFILIATE FOCUS ISSUE 12
US FOCUS ISSUE 5
SEPT-OCT 2016
Future of the casino special: Renovating the house, the key factors that will dictate how the land-based casino industry is going to evolve -'Appy days: The first Android gambling app store is here -The social network: The next trend in sports betting? -Skin in the game: What is the skin betting controversy? Interviews in this issue: Tom Jingoli, Matt Davey, Jeremy Thompson-Hill, Ray Pineault, Maureen Sweeny, Richard Flint and many more!
GLOBAL GAMING AWARDS SHORTLIST 2016
TRIBAL FOCUS ISSUE 2
Oklahoma Indian Gaming Association Conference and Trade Show Special - Looking ahead: the future of Tribal Gaming - i-Poker comes to Oklahoma - AGS CEO David Lopez interview - Why Tribal gaming should focus on millennials - The legal debate surrounding land in trust - New trend: Tribal casino collaborations
JUL-AUG 2016
Any company’s greatest asset is its workforce, in this issue we ask gaming’s top executives how they acquire, train and motivate the industry’s brightest and best employees. We also examine the lessons that can be learnt from the 50-year history of Caesars Palace, discuss why the UK media has increased the scale of its offensive on the gambling industry, and take a closer look at the shift of focus from VIPs to mass market in Macau. Feature interviewees in this issue include BetClic Everest Group CEO Isabelle Andres, RGSB Chairman Sir Christopher Kelly, American Gaming Systems CEO David Lopez, Gambling Commission CEO Sarah Harrison and BGT Managing Director – UK and Ireland John Pettit, one of our strongest interview line-ups ever.
AFFILIATE FOCUS ISSUE 11
MAY/JUN 2016
MAR/APR 2016
TRIBAL FOCUS ISSUE 1
SPORTS BETTING FOCUS ISSUE 3
JAN/FEB 2016
Our second annual CEO Special features extended interviews with four executives shaping our industry: Mark Frissora of Caesars, GVC’s Kenny Alexander, David Rebuck of the New Jersey DGE and Gamblit’s Eric Meyerhofer. Elsewhere this issue, we delve into the sometimes shadowy world of the Macau casino junkets and also investigate claims that bookmakers are increasingly restricting winning punters.
AFFILIATE FOCUS ISSUE 10
In this Affiliate Focus we ask which emerging niches can help affiliates really branch out and differentiate themselves from the competition. Bitcoin, eSports and DFS are all on the agenda as we consider which less traditional areas affiliates could target as they attempt to stand out from the crowd. Elsewhere this issue, Corey Padveen takes us on a whistlestop tour of some of the key trends that should be concerning affiliates.
NOV/DEC 2015
This issue is a Security Special, outlining the major dangers facing the land-based, online and mobile sectors of the industry and offering expert opinion and advice on how to combat some of the most prominent perils. We also celebrate the winners, runners-up and shortlisted nominees from the Global Gaming Awards 2015 following a prestigious presentation ceremony in Las Vegas.
MALTA FOCUS ISSUE 1
The debut edition of our Malta Focus leads with an in-depth look at Malta as an online gaming jurisdiction, assessing the region's attempts to become the 'Silicon Valley' of remote gambling. We also interview GamingMalta chairman Christian Sammut and, away from the industry, consider the politics, lifestyle and travel of Malta, once famously described as "that tiny rock of history and romance".
US FOCUS ISSUE 4
Our latest US Focus takes an in-depth look at the evermore astute tribes who are turning their attention to online gaming, while we also consider whether real-money fantasy sports gaming should be considered as a purely skill-based pastime. The New York land-based landscape is also assessed, along with the role play-for-fun gaming is set to have in the US.
AFFILIATE FOCUS ISSUE 9
Our latest Affiliate Focus addresses the topic of market saturation, as we discover precisely which approaches, strategies and mindsets will ensure the best chances of sector survival. There's also a detailed report on the pros and cons of major social networks, alongside opinion on the importance of regulatory compliance as new markets open up, including the US.
GLOBAL GAMING AWARDS SHORTLIST 2015
The inaugural Global Gaming Awards celebrate the 110 best companies and 10 leading individuals in the industry over the past 12 months, and this is the publication that profiles them all. Each of the shortlisted firms and executives across the 12 categories are listed in detail, alongside background information on the Awards themselves, including the KPMG-adjudicated voting process.
SEPT/OCT 2015
'Football's back' proclaims our betting special, which assesses bookmaker's plans for a profitable new season, as well as the prospect of legal sports betting in the US. Elsewhere in the issue we assess Amaya's major acquisition of PokerStars and, sticking to the US theme, ask whether there could be eight additional US states where online poker could be worth the risk.
JUL/AUG 2015
Regulation is the name of the game this time round as we provide legal updates from across the world, with both land-based and online gambling covered within expert reports and reaction from Europe, the US, Canada, India and Australia. We also interview Intralot CEO Antonios Kerastaris, unveil bookmakers' plans for the 2015/16 football season and take a trip to downtown Las Vegas.
AFFILIATE FOCUS ISSUE 8
Trust is the big topic this issue, as our cover feature considers whether there is a tradition of mistrust between operators and affiliates, and looks at what can be done to ensure stronger relations in future. We also have an advanced SEO panel, AdWords advice for affiliate marketers with limited funds, and an interview with KAX Media CEO Charles Gillespie.
MAY/JUN 2015
Our cover feature this issue is an interview with Scientific Games president and CEO Gavin Isaacs, following an incredible period of expansion for the leading provider. That Q+A heads our US Special edition, which also contains an update on the major regulatory developments across the states. Elsewhere, we look at how bookmakers have been deceived into paying out on 'ghost games'.
MAR/APR 2015
Our Retention Special offers expert advice on how to ensure customer loyalty and engagement across online, land-based and mobile gaming channels in an increasingly competitive environment. We also review ICE 2015, assess the potential for US online improvement and ask what's happened to the struggling Macau casino market. There are also interviews with the CEOs of NYX and Income Access.
AFFILIATE FOCUS ISSUE 7
Our cover feature for this Affiliate Focus centres around mobile affiliate strategy, offering in-depth advice to affiliates seeking to maximise their mobile marketing. Elsewhere, there is an assessment of the opportunities for Bitcoin affiliates, while we take a detailed look at data-driven marketing, an area in which affiliates once led the way but are now getting left behind.
SPORTS BETTING FOCUS ISSUE 2
Sports sponsorship takes centre stage this issue as we consider how betting brands and professional sport have moved continuously closer since the turn of the century. We also look at the social sports scene, as a new wave of online operators seek to provide punters with an alternative betting experience, and assess the battle for mobile supremacy.
JAN/FEB 2015
Our CEO Special sees us interview four of the biggest names in global gaming: Jim Murren of MGM Resorts, GTech's Walter Bugno, Fred Done of Betfred, and Microgaming's Roger Raatgever . The issue also contains features on land-based casino loyalty in the US and bookmaker regulation in the UK. There's also an expert lotteries roundtable discussing the future of the sector.
NOV/DEC 2014
The issue is a Consolidation & Convergence Special as we assess how the industry landscape has changed following some major merger and acquisition deals involving big-name suppliers. Meanwhile all the winners from the Global Gaming Awards 2014 are profiled following a memorable pair of ceremonies in Las Vegas, and we take a closer look at the self-regulatory Senet Group.
AFFILIATE FOCUS ISSUE 6
The sixth instalment of our popular Affiliate Focus centres on SEO, outlining why Search Engine Optimisation remains as relevant as ever for operators and affiliates in the modern marketing landscape. We also speak to industry veteran Roger Gros about his US affiliate site and look at how sportsbook affiliates can make the best use of bookmaker promotions.
US FOCUS ISSUE 3
Our latest US Focus takes an in-depth look at the evermore astute tribes who are turning their attention to online gaming, while we also consider whether real-money fantasy sports gaming should be considered as a purely skill-based pastime. The New York land-based landscape is also assessed, along with the role play-for-fun gaming is set to have in the US.
GLOBAL GAMING AWARDS SHORTLIST 2014
The inaugural Global Gaming Awards celebrate the 110 best companies and 10 leading individuals in the industry over the past 12 months, and this is the publication that profiles them all. Each of the shortlisted firms and executives across the 12 categories are listed in detail, alongside background information on the Awards themselves, including the KPMG-adjudicated voting process.
SEPT/OCT 2014
'Football's back' proclaims our betting special, which assesses bookmaker's plans for a profitable new season, as well as the prospect of legal sports betting in the US. Elsewhere in the issue we assess Amaya's major acquisition of PokerStars and, sticking to the US theme, ask whether there could be eight additional US states where online poker could be worth the risk.
JUL/AUG 2014
With Gambling Insider ever keen to cover all aspects of the industry, this issue is a land-based special, including a cover feature on how Las Vegas manages to remain renowned and relevant in the face of international competition. There’s also a look at casino psychology and an assessment of the current state of the brick-and-mortar industry in the UK, US and Asia.
AFFILIATE FOCUS ISSUE 5
Our latest Affiliate Focus looks at the changing nature of being a football affiliate, featuring advice from a panel of experts on topics such as PoC tax, big data, bonuses and Wi-Fi technology. Elsewhere in the issue there are tips and strategies for social media usage, a look at binary options for affiliates and an interview with Guts.com.
MAY/JUN 2014
The World Cup takes centre stage this issue, including a look at how bookmakers are preparing for Brazil 2014 and an analysis of potential corruption at the tournament. Elsewhere, we profile GSA president Peter DeRaedt, ask whether the gaming industry is stifling key problem gambling research and hear from developers NextGen on the topic of content versus distribution.
MAR/APR 2014
The big interviewee in our USA special is American Gaming Association president and CEO Geoff Freeman, while the section also boasts a tribal gaming Q+A with no-nonsense industry expert Victor Rocha and a panel analysis of the best way forward for online gaming in the US. The issue also asks what gaming can learn from the liquor industry.
SPORTS BETTING FOCUS ISSUE 1
An exclusive interview with bookmaking bigwig Victor Chandler is the standout feature of our first ever sports-betting focus, with the ever-affable BetVictor boss explaining how he manages to preserve a personal touch in business. Elsewhere in the issue, the Isle of Man’s Peter Greenhill talks PoC tax, while Eric Lorenz of Sportradar offers opinion and insight on the retail betting sector.
AFFILIATE FOCUS ISSUE 4
The latest edition of our ever-popular Affiliate Focus publication assesses the opportunities for affiliates in the fledging US online gaming markets of New Jersey, Nevada and Delaware. Affiliate approaches to mobile are also on the agenda this issue, alongside an analysis of the effects of Gmail image caching on email marketing data and an interview with Easyodds CEO James Garmston.
JAN/FEB 2014
Our UK special is led by MP Tom Watson, who calls on the government to take action against fixed-odds betting terminals, while Gibraltar gambling commissioner Phill Brear addresses the potential impact of the forthcoming place-of-consumption tax. The issue also boasts an in-depth examination of the mergers and acquisitions that have shaped the gaming industry in recent times.
NOV/DEC 2013
Ever keen to tackle the industry issues that others won’t, this edition of Gambling Insider exposes and analyses some of the biggest taboos in gaming, including land-based casino cheating and the treatment of gambling addiction. Elsewhere in the issue there’s a detailed look at the competitive Australian betting market as well as a Big Debate on the forthcoming place-of-consumption tax.
AFFILIATE FOCUS ISSUE 3
Our third affiliate-specific publication looks at what affiliates must do to catch up with and exploit mobile sports-betting, while there’s also a beginner’s guide to the world of binary options and how they can be utilised by affiliates. The issue also includes a highly useful guide on the best Wordpress plugins for improving an affiliate website.
US FOCUS ISSUE 2
Our US Focus publications are never short of a high profile interview or two, or in this case three as executives from Williams Interactive, GLI and Bally Technologies all offer insight into the burgeoning US online gaming market and their activities within it. A collection of experts also offer their respected opinions on the sustainability of gaming in individual states.
SEPT/OCT 2013
Security is at the forefront of our minds this issue, with our latest special section headed up by some immensely valuable advice for players and operators wanting to protect themselves from hackers. The theme continues with a debate on payment processing security, an in-depth assessment of geolocation and a well-reasoned opinion piece on the approach to sports-betting integrity.
JUL/AUG 2013
This issue we take out our crystal ball for a look at what the gaming world will be like in the year 2020. We analyse the emerging technologies set to dominate the industry, assess the chances of another bingo boom and outline just what the future might hold if action is taken now against illegal global gambling.
AFFILIATE FOCUS ISSUE 2
Our second affiliate focus publication leads with advice on the design of affiliate websites, a central aspect of the quest for conversions. Elsewhere there’s an interview with Warren Jacobs and Fred Done about their new affiliate partnership, an analysis of the mobile affiliate market, and an assessment of the potential, or otherwise, of US online poker for affiliates.
MAY/JUN 2013
Social takes centre stage this issue, including a look at the importance of social networks in customer retention, the opportunities offered by Facebook's Graph Search and the potential of the Indian social gaming market, as well as an interview with a leading social media playmaker. Elsewhere there's an in-depth interview with Paddy Power CFO Cormac McCarthy and a European regulation update.
ASIAN FOCUS
This focus publication hones in on the increasingly important continent of Asia, including a look at the soaraway success of Macau as a gambling destination. There is also an update on recent developments in Japan, a debate on the prospects of poker in Asia, and tips for Asian operators seeking to move into the European market.
MAR/APR 2013
Our innovative approach to cover design continues this issue, with an attention-grabbing plain white page signalling the arrival of our ethics special. The edition includes an endorsement of responsible growth in gaming, a discussion of what more could be done to improve the industry's image, an update on the campaign to restrict FOBTs and a debate surrounding the attractiveness of social games to underage players.
JAN/FEB 2013
It was about time we gave our patented special treatment to the fascinating and constantly evolving poker sector, so we set about securing a highly insightful interview with PokerStrategy CEO Dominik Kofert while also analysing Zynga’s deal with BwinParty and the path ahead for those networks wishing to challenge the might of PokerStars.
AFFILIATE FOCUS ISSUE 1
Our latest focus delves into the innovative world of gaming affiliates, including a cover feature which offers a guide to marketing a successful affiliate company in 2013. Mobile affiliates are also on the agenda for analysis, as is the need for odds comparators to adapt if they want to take advantage of in-play opportunities.
NOV/DEC 2012
Our land-based gaming special is led by a fascinating interview with gaming legend Jimmy Thomas, the owner of London’s impressive Hippodrome Casino who’s still going strong aged 78. There’s also an analysis of PokerStars’ successful Latin American Poker Tour, a focus on retaining online VIP players, and a discussion of the potential of the Asian sports betting market.
US FOCUS ISSUE 1
In the first of our new breed of focuses paying attention to a specific area of the industry we take a closer look at the US gaming landscape, gathering the thoughts of GTech G2 CEO Walter Bugno and Bally Technologies’ VP of business development John Connelly, while the early days of the Illinois Lottery are also profiled.
SEPT/OCT 2012
This software special is headlined by a discussion of the merits of branded slot games, while the explosion of fast fold poker and the ongoing in-play arms race between major sportsbooks are also put under the Gambling Insider microscope. Elsewhere in the issue, licensing processes and procedures are laid out in a handy guide, and Facebook’s first foray into real-money gaming is analysed and assessed.
AUG/SEPT 2012
Social gaming takes centre stage in this Hitchhiker's Guide-inspired issue, including an introduction to the sector, five things the industry still hasn't learned about social, and an interview with Shuffle Master's Lou Castle. Elsewhere in this edition, respected Net Ent CEO Per Eriksson offers insights, while the virtues of mobile bingo are also discussed.
JUN/JUL 2012
Our Olympic special debates how popular the Games will be from a betting perspective, while also discussing how the spectacle will boost the London casino scene. There’s also a focus on live dealer gaming and an assessment of what the future holds for US lotteries following the DoJ’s memo on online gaming.
MAR/APR 2012
US regulation is one of the hottest topics in gaming, so it was only natural that we would eventually dedicate one of our famous special issues to the topic. The US Department of Justice’s comments regarding online gambling were under the spotlight, as was poker’s chances of becoming legalised in the US.
JAN/FEB 2012
This special affiliate issue features a discussion with some of the most prominent players in the field on how to secure and retain the best affiliates in the business, as well as advice on adapting to the new Google Panda algorithm. Elsewhere there's an interview with Intralot's George Zenzefilis and a debate on the merits of online/offline partnerships.
NOV/DEC 2011
An interview with one of the most prominent CEOs in the industry was the lead feature for this issue, with Caesars chief Gary Loveman offering some excellent insights. A special section on European regulation dealt with the legal landscape in 30 countries, including more in-depth profiles of the situations in Germany and Italy.
SEPT/OCT 2011
Our smartphone gaming special looked at the rise of the sector and where it was headed, including a focus on the ups and downs of mobile poker – a vertical that had endured false dawns in the past. Intelligent and effective CRM was also discussed, as were different approaches for the utilisation of social media.
JUL/AUG 2011
Issue 6 was the time when we began taking a different topic for a special in-depth focus each issue. In-play betting was the object of our first focus, with articles looking at where in-play is going, why tennis is so well suited to in-play and an insight into the Asian in-play market. The Big Debate in this issue looked at whether the industry can rid horseracing of corruption, while Mkodo’s Mark Gibson got a few things off his chest regarding how Apple is stagnating progress in mobile gaming applications.
ISSUE 05 2011
It's not often a B2B magazine gets the chance to run a front cover like this! The Playboy Club’s return to London gave us the excuse, but behind the sassy cover lies an issue packed with insightful content and comment. Our article by the Fairer Gambling Campaign on fixed-odds betting terminals (FOBTs) in UK high-street bookmakers drew attention to the risky clustering of shops and gaming machines that target those susceptible to problem gambling.
ISSUE 04 2010
An analysis of how a big M&A deal goes down in Issue 4, as we investigated the partnership between Bwin and PartyGaming, with comments from co-CEO Norbert Teufelberger. Plus Sportech CEO Ian Penrose on their acquisition of Scientific Games Racing, Chris North on opening up the Fox Poker Club in London, and Passoker boss Stuart Carr on the process of getting investment and growing his business.
ISSUE 03 2010
Something of a regulatory spotlight in Issue 3, as Berwin Leighton Paisner’s Stephen Ketteley and Gambling Compliance’s Elizabeth Cronan debated possibilities for future regulation in the US. Of course, their projections came a clear 18 months before the DoJ’s adjusted opinion on e-gaming, but their thoughts and speculations still make for interesting reading despite what we know subsequently. There’s also an interview with Betdaq CEO Brian O’Sullivan.
ISSUE 02 2010
Issue 2 saw affiliates come under the microscope, as Europartners’ Marc Kenigsberg laid out their plans. It also included an exclusive interview with US Congressman Barney Frank, who has been a leading pioneer in pursuing legalised online gaming in the US. PartyGaming director of communications John Shepherd also chipped in with a Talking Heads interview.
ISSUE 01 2010
The launch issue of Gambling Insider from late 2009. The magazine featured a glut of CEO interviews, including Manfred Bodner (Bwin) and Breon Corcoran (then Paddy Power), as well as focusing on the impact that both regulation and the World Cup were likely to have in 2010. Plus a look at how online poker was perhaps written off too quickly by some in the industry.
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