The operator will work with the omnichannel digital advertising services company for its launch in the US market, with Tipico emphasising Digilant's success with campaigns on Facebook, Instagram and other media.

Keith Gormley, Tipico head of US marketing said: “Digilant’s unique ability to bring together a best in class team across digital media buying, analytics and marketing technology made them the perfect agency to support our go-to-market launch strategy.

“This omnichannel expertise and multifaceted approach to growing our business will be paramount as we reach sports fans and bettors across the United States.”

Tipico’s expansion into the US will provide welcome news for the operator.

Earlier this year, however, there was less encouragement as the company halted all new affiliate activity.