Dafabet to remain as Sunderland shirt sponsor

The Asian operator’s name was donned on the Black Cats’ shirts last season and the agreement has been extended to the end of the 2018-2019 season.

Sunderland has launched a Chinese language website through Dafabet’s support and Dafabet will be operating several fan-engagement activities, such as the presenting of a giant crowd-surfer flag to a fan group that will be used at the club’s Stadium of Light home stadium on matchdays.

Sponsorship of football teams and sporting events has played a key role in Dafabet’s marketing strategy.

It was announced in May that Dafabet would be featured on the front of Scottish Premiership champions Celtic’s shirts from the beginning of next season, having already been the club’s official betting partner.

Dafabet was also the shirt sponsor of then Premier League club Aston Villa between 2013 and 2015, and has previously been the sponsor of the World Snooker Championship, while it is also the sponsor of snooker’s Masters tournament.

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David Cook

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David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

During his tenure, David led the publication’s largest editorial team to date, guiding its expansion and ensuring consistent, high-quality output across all channels. He also hosted and helped launch the GI Huddle podcast, a project he was proud to bring from concept to reality.

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