Unibet Group integrates Sweden’s BankID

The European sports betting operator Unibet Group PLC is the first online gambling operator to integrate bank ID in Sweden. The Unibet and Maria brands will be the first to be integrated with Sweden’s BankID.

Unibet Group integrates Sweden’s BankID

BankID is the leading electronic identification system in Sweden with 6.5 million users. BankID ultimately allows operators to quickly and effectively authenticate processes for its customers. Unibet has integrated BankID in order to improve its safety and security measures for the Swedish market.

Daniel Gambin, Head of Player Safety at Unibet Group, comments on the update: “By integrating BankID, we continue to show our commitment to innovative solutions by being the first operator in the gambling space to make use of this technology.

“As well as improving the customer experience, it adds a great deal of security to the account and together with other electronic verification solutions serves to improve the safety and security of our Swedish customer base.”

Topics
OnlineSports BettingIndustry
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Nicole Abbott
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Nicole Abbott was a contributor to Gambling Insider, covering developments across the global gambling and iGaming industry. Her reporting focused on operator strategy, market expansion and the use of emerging technologies, offering readers insight into how regulatory change and innovation were shaping industry growth.

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