SportPesa announces sponsorship deal with Everton FC

The partnership will commence on 1 June with SportPesa replacing the clubs current shirt sponsor, Thai beer company Chang which has sponsored the club since 2004.

In a statement on the clubs website Everton Chief Executive Robert Elstone welcomed the deal: “We’re pleased to have secured the biggest commercial partnership deal in the club’s history with an ambitious and growing global company.

“From the outset we have been impressed by SportPesa and the company’s plans for the future. Over the coming months and years we will be working closely to realise our ambitions together”.

SportPesa UK Marketing Manager Shaun Simmonds said: “A huge factor in our decision to form this partnership with Everton, was the club’s passionate and committed fans. The club already does a fantastic job of making Everton accessible for its fans, and we look forward to amplifying this globally.

“The club has an exciting future with a new stadium on the horizon, a young and dynamic playing squad and a history for producing great talent through their famed academy – for us, there couldn’t be a better time to be investing in Everton FC and the city of Liverpool. Together I’m certain that we’ll achieve great things.”

The deal follows the recent conclusion of a partnership deal with Spanish Football’s La Liga, which will see it become the league’s African gaming partner.

SportPesa also recently invested in a new European headquarters in Liverpool, creating over 70 jobs in the city, as the company looks to expand its European operations.

Stay updated with GI

Follow Gambling Insider for independent news, analysis and industry expertise.

Add as a preferred source on Google

Robert Simmons

Gambling Writer

Robert Simmons served as a writer for Gambling Insider, where he was an active contributor from 2017 until 2018. Throughout his tenure, Robert executed in-depth market research and wrote over 500 news and press-release articles covering the global gambling industry under strict editorial standards and tight deadlines. He contributed editorial support to the production of five 100+ page Gambling Insider magazines, eight 25+ page Trafficology magazines, and five 25+ page special print focus editions. In addition, he produced 30 in-depth feature articles for print, secured over 30 contributions from external writers, and built long-standing professional relationships with industry stakeholders across all levels of the gambling sector.

Visit Profile