Raketech exposed as using childrens web domain to attract players

Swedish online affiliate company RakeTech have come under fire today after reports emerged in the Swedish press linking the company to a website featuring child-orientated content which refers viewers to online casinos.

Raketech exposed as using childrens web domain to attract players

As reported by Swedish news outlet Breakit, RakeTech used a domain name similar to that of children’s rights organisation BARNverket, which aims to promote education and social interaction between children across Sweden.

Barnverket’s real site is Barnverket.se, however the fraudulent one is only subtly different with a domain name of Barnverket.nu, which is owned by RakeTech.

This site contains similar articles and images which all refer to children, however half way down the page there is an article which begins: “From one important question to another” with a subsequent paragraph about casinos and links to a couple of “responsible” operators including casino-2018.se and freespins-2018.se, both of which are aimed at gamblers over the age of eighteen.

In an email to Breakit, RakeTech CEO and Co-Founder, Michael Holmberg stated that the site will be shut down at the end of this week as it is not consistent with the RakeTech business model. Holmberg confirmed that he has also been in contact with the real BARNverket and has offered them the chance to take over the domain name.

In its defence, RakeTech have claimed that the site and domain were included as part of one of a number of casino sites which they have acquired during the course of their business model and that they were unaware of any potential wrongdoing.

Topics
OnlineLegal & RegulatoryAffiliate
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Robert Simmons
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Robert Simmons served as a writer for Gambling Insider, where he was an active contributor from 2017 until 2018. Throughout his tenure, Robert executed in-depth market research and wrote over 500 news and press-release articles covering the global gambling industry under strict editorial standards and tight deadlines. He contributed editorial support to the production of five 100+ page Gambling Insider magazines, eight 25+ page Trafficology magazines, and five 25+ page special print focus editions. In addition, he produced 30 in-depth feature articles for print, secured over 30 contributions from external writers, and built long-standing professional relationships with industry stakeholders across all levels of the gambling sector.

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