YouGov survey finds over one in ten bet on the World Cup

YouGov surveyed 2061 adults in Britain and found 30% of those surveyed bet with SkyBet during the tournament.

Paddy Power was the second most popular site with 24%, followed by Bet365 with 22%, Betfair with 18%, William Hill with 17% and Ladbrokes with 16%.

The research also found 14% of people took part in a World Cup sweepstake with family, friends or in the workplace.

According to the research, more than three times as many bets were placed online than via land-based operators.

The YouGov data also suggests about one sixth of these people were new gamblers who looked to take advantage of introductory offers offered to new customers; one third of the bettors opened up a new account to take advantage of these offers.

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Jake Patel

Gambling Writer

Jake Patel is a journalist and content writer who began his media career as an Editorial Intern at Gambling Insider from June to September 2018. During his internship, he pitched, researched and wrote news stories for the publication’s website, contributing daily coverage on industry developments across the global gambling and iGaming sector.

Jake also produced editorial content for several of the brand’s print titles — including Gambling Insider, Tribal Focus Magazine, Trafficology and US Gaming Focus. His work involved conducting interviews with industry professionals, supporting feature creation, and assisting with editorial content commissioned for advertising partners.

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