NFL to allow casino sponsorship

The NFL is set to lift its ban on gambling advertising and allow land-based casinos the opportunity to sponsor teams.

NFL to allow casino sponsorship

The decision was made by the NFL’s Business Ventures Committee, and the announcement was made by NFL Chief Media Officer Brian Rolapp at a business conference. 

Although the league is appearing to relax its rules in regards to the gambling industry, there are likely to be a number of rules and stipulations put in place to safeguard the sport.

As part of this move, casinos will be allowed to use NFL team logos on advertising and promotional material.

However, casinos will still be prohibited from explicitly advertising sportsbooks using the teams that are sponsored by them.

There are also reports that NFL franchises will not be allowed to take revenue shares from business driven to gambling sites or casinos.

 

Topics
Marketing
Stay updated with GI
Follow Gambling Insider for independent news, analysis and industry expertise.
Jake Patel
Gambling Writer

Jake Patel is a journalist and content writer who began his media career as an Editorial Intern at Gambling Insider from June to September 2018. During his internship, he pitched, researched and wrote news stories for the publication’s website, contributing daily coverage on industry developments across the global gambling and iGaming sector.

Jake also produced editorial content for several of the brand’s print titles — including Gambling Insider, Tribal Focus Magazine, Trafficology and US Gaming Focus. His work involved conducting interviews with industry professionals, supporting feature creation, and assisting with editorial content commissioned for advertising partners.

Visit Profile

Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.

More News