Swansea City announces Yobet as official shirt sponsor

English Championship football club Swansea City has announced a multi-year partnership with Yobet.

Swansea City announces Yobet as official shirt sponsor

The online operator will be the club’s shirt sponsor for the 2019-20 season.

This is a landmark deal for Yobet, as it will be the betting partner’s first sponsorship with a UK football club.

Yobet’s logo will appear on Swansea’s home and away shirt, as well as the club’s new training gear worn by first-team players, coaches and backroom staff.

Swansea City COO Chris Pearlman said: “Yobet is a fresh-faced brand that’s eager to make an impact as they catapult into the sports sponsorship arena.

“We were keen to align with a brand that shares the same robust vision and understands the immediate needs of the club with regards to growth, stability and legacy.”

Yobet’s Commercial Director, Derek Tan, said: “We are very excited to become the principal club partner and official shirt sponsor with such a historic football club, and truly delighted to support the team and fans of Swansea City in their push for promotion.”

Topics
OnlineFinancialMergers & AcquisitionsSports BettingIndustry
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Nathan Joyes is a journalist who served as a Staff Writer at Gambling Insider from October 2018 to October 2019. During his time with the publication, he reported on key developments across the global gambling and iGaming sectors, covering news, regulatory updates and industry trends for both the Gambling Insider website and associated print titles.

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