FanDuel partners with Pittsburgh Steelers for DFS

Through the deal, FanDuel will have access to marketing assets such as LED and scoreboard video signage, along with radio, television and digital advertising for its DFS products.

The operator’s advertising will be prominently featured at the Steelers’ Heinz Field stadium, with the partnership running throughout the 2019/20 NFL season.

Matt King, FanDuel CEO, said: “We truly admire the historical franchise the Steelers have built and Pittsburgh is an incredible sports town.

“Our Pennsylvania customers love their teams and players. By partnering with the Steelers, we’ll further deliver on our promise to engage fans and meaningfully grow our brand.”

In July, FanDuel launched its mobile sportsbook in Pennsylvania through its partnership with Boyd Gaming.

The operator has since expanded into Indiana and Iowa, while also securing an official betting partnership with MLB.

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Owain Flanders

Journalist

Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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