GiG pens supply agreement with European media group

The media company will utilise GiG’s online gaming offering through its own license.

The deal’s term has been agreed for a minimum of three years, while the contract itself is based on a combination of fixed fees and revenue share. The offering is expected to be launched by the media company in the first half of next year.

Commenting on the deal, CEO of GiG, Richard Brown, said: “Media group entries into iGaming are to be anticipated as online markets expand and locally regulate.

“Leveraging their media data, brands and advertising inventory access as well as direct access to core demographics, presents an attractive proposition.

“GiG is extremely proud to be supporting this market entry and is confident that it will be a successful partnership.”

Further details of the deal are yet to be released.

GiG has seen significant growth so far this year. For Q3 2020, the supplier reported revenue of €17.9m ($20.9), a rise of 78% in comparison to 2019.

For the first nine months of the year to September, GiG saw revenue of €45.8m, up 36% year-on-year. In fact, revenue for the nine months was greater than the company’s total sum for the entirety of 2019.

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Owain Flanders

Journalist

Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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