Rivalo announces Cafu as brand ambassador
Sports betting site Rivalo has appointed World Cup winner Cafu as its brand ambassador.
Rivalo operates in the Brazilian market and Cafu is seen as one of the best right-backs in football, having won the World Cup and Copa America twice for Brazil.
Under the terms of the agreement, the player will be Rivalo’s brand ambassador until the end of the 2022 World Cup in Qatar.
During this period, Cafu will play a role in marketing campaigns, which includes television and social media.
Rivalo says the marketing campaigns will focus on raising its brand profile in Brazil.
Neill Simpson, Rivalo Commercial Director, said: “To have such a household name and legendary footballer align himself with our brand gives me great pride.
“We are working on some fantastic initiatives and this is a real statement of intent for Rivalo going forward, not just in Brazil but in the whole of Latin America.
“We have worked incredibly hard over the last six years to establish Rivalo as the leading player in the Brazilian sports betting market; this latest announcement will further enhance this position as we work alongside Cafu and his team to bring some great insights, and content, to the Brazilian public over the next 18 months.”
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