Genius Sports announces new official data partnership with BCLC

Genius Sports has announced its new official data partnership with the British Columbia Lottery Corporation (BCLC), with the aim to support sportsbook operations as Canada legalises single-event sports wagering. The North American lottery operator has secured a multi-year agreement with the data provider.

Updated on 3 August 2021
Isabella Aslam
Journalist
Genius Sports announces new official data partnership with BCLC

Through multiple channels of distribution, BCLC manages the ropes of casinos, bingo, lottery, sports betting and commercial gambling; on behalf of the Province of British Columbia, Canada’s third-largest province by population with more than five million, including casinos, bingo, lottery and sports betting.

The Senate of Canada recently passed Bill C-218, the Safe and Regulated Sports Betting Act, to legalise single-event sports betting. The BCLC partnership will utilise Genius Sports LiveData and LiveTrading solutions.

In addition to this, Genius Sports’ portfolio of official data rights will be provided to the BCLC across thousands of sports events per year, with the addition of the Canadian Premier League, English Premier League, Euroleague Basketball and other top-tier leagues.

“BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognises the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers,” said Genius Sports CEO Mark Locke.

“Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfil the massive potential of its sports betting market,” he said.

BCLC chose Genius Sports to enhance its sports betting products by increasing leverage, accuracy and reliable data. Last month, Kimberly Williams Bradley was appointed as independent director and is a member of the Board of Audit and Compensation Committee at Genius Sports.
Topics
OnlineLand-BasedCasinoBingoLotteryMergers & AcquisitionsSports BettingIndustry
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Isabella Aslam
Journalist

Isabella Aslam is a marketing, communications and content professional with experience spanning journalism, PR and digital engagement. She has served as a writer and contributor in the iGaming space, including byline and interview work in Gambling Insider and related industry coverage.

During her time contributing to Gambling Insider, Isabella brought informed perspectives on industry trends, commercial strategy and player-centric topics, engaging with senior figures and exploring themes such as safer gambling, customer growth and evolving market dynamics. Her work helped shed light on key developments shaping the global gambling and betting landscape.

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