Denmark: July gambling spend up 12.9% as casinos rise in popularity
Almost all the verticals in Denmark are on the rise, with the singular exception of slot machines.
Key points:
– Online casinos, land-based casinos and bookies all saw an increase in spend during July
– Mobile gambling is still proving to be the most popular avenue
Spillemyndigheden, the Danish Gambling Authority, has published its latest figures for July 2025.
Danes spent DKK 634m ($99.16m) on gambling during this month, which is a 12.9% increase compared to the same month last year.
Slot machines decreased 2.2% to DKK 90m, although this was the only negative trend across the board.
Land-based casinos increased 13.8% to DKK 33m, bookmakers grew 6% to DKK 159m and online casinos saw the biggest boost, reaching DKK 349m in a 20.3% increase.
The majority of bookmakers still accept bets online, with 71.86% of spend coming through mobile channels and 17.61% from computers; only 10.54% of betting spend was placed through land-based shops.
Slot games still ruled supreme at online casinos, with 83.49% of spend translating to DKK 291.7m. Blackjack accounted for 6.37% of spend, or DKK 22.2m; roulette came third with 4.8% or DKK 16.8m in spend; bingo brought in 2.23% or DKK 7.79m; poker was second-last with 2.16% or DKK 7.5m and ‘other’ rounded up the last 0.96%, or DKK 3.34m.
Mobile accounts accounted for 70.75% of all deposits, with Thursday also proving to be the most popular day for online casino deposits. Saturday and Sunday were fifth and sixth, respectively.
The daily average spend on land-based slots was DKK 3m, split 80.1% between arcades and 19.9% in restaurants.
Again, Thursdays proved to be the most popular day for this vertical, with 16:00 proving to be the most popular time, too.
Good to know: Land-based bingo regulations came into effect 21 November 2024, which is why the statistics are still relatively new for the vertical
Bingo, which was introduced into the statistics earlier this year, has accounted for DKK 2m in spend every month so far, with the exceptions of DKK 3m in March and April.
As of July, there are 62,577 people on ROFUS, the self-exclusion register, with 40,649 of these being permanently excluded.
The report from July is noticeably different from the one in June, which saw gambling spend drop 17% year-on-year to DKK 585m.
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