Elys partners with New York State Restaurant Association to further business interest

Elys Game Technology has announced its entry into a Memorandum of Understanding (MOU) with the New York State Restaurant Association (NYSRA). This partnership aims to further business interests among restaurant owners all the while providing support services to its members. The MOU indicates a joint interest in promoting and adhering to opportunities for food and beverage establishments participating in the sports betting industry of the state.

Elys partners with New York State Restaurant Association to further business interest

NYSRA is a non-profit trade association for New York restaurants and stands as the New York State’s official voice of the restaurant industry. The company provides a statewide platform for cooperation and leadership on advocacy issues, alongside support needed to help restaurants grow.

Michele Ciavarella, Elys’ Executive Chairman, said: “We are delighted to work with the NYSRA to advance a strong, coordinated effort that could effectively permit restaurant industry operators to offer sports betting in a vibrant and exciting environment, where friends and family often gather to watch and enjoy a wide range of sports events.”

Elys will work alongside the association to produce policies and conduct procedures to advance sports wagering-related opportunities for food and beverage establishments. 

Ciavarella continues: “Together with our partner Grand Central Restaurant and Bar, Elys has successfully obtained the first Class B and Management Service Provider licenses in Washington DC. We expect to open at Grand Central in early October 2021 and believe this will be the first restaurant to be licensed to offer sports betting in North America and a showcase for the US sports betting market in the future.

“Elys will provide affordable, turnkey sports betting technology and products to Grand Central utilising our sophisticated, highly scalable and customisable software developed specifically for the US market.

“We have always stated that small businesses like restaurants and bars are the most suited venues to offer sports betting and our technology makes the most practical economic sense. This sound business proposition could allow restaurant owners to attract customers to their establishments, and retain their loyalty through the generous number of sports events and promotional opportunities around them.”

 

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Isabella Aslam
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Isabella Aslam is a marketing, communications and content professional with experience spanning journalism, PR and digital engagement. She has served as a writer and contributor in the iGaming space, including byline and interview work in Gambling Insider and related industry coverage.

During her time contributing to Gambling Insider, Isabella brought informed perspectives on industry trends, commercial strategy and player-centric topics, engaging with senior figures and exploring themes such as safer gambling, customer growth and evolving market dynamics. Her work helped shed light on key developments shaping the global gambling and betting landscape.

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