Kings Entertainment signs partnership with Balesia in Mexico

Kings Entertainment, an online service provider for lottery, casino, and sportsbook gambling, is the parent company of LottoKings and WinTrillions.

Balesia, which has over six million mobile phone users across Mexico, will now offer its customers access to gaming via the WinTrillions global lottery and iGaming platform. The group’s customers in other Latin American countries will follow soon.

“Cell phones are increasingly the dominant platform for entertainment and iGaming,” said Steve Budin, Kings Entertainment. “We were seeking a marketing partner that could provide instant access to a significant base of users within our most profitable market. Balesia fits the bill perfectly.”

Kings Entertainment expects to launch the WinTrillions lottery and iGaming options on the Balesia network across Mexico in early April 2022, with plans in place to expand across Latin America by the end of the year.

Balesia CEO George Alvarez commented: “In a world where telecommunications technology and entertainment are merging and morphing into one experience, we see WinTrillions as the ideal platform to offer our users a complete gaming experience that is safe, fair, affordable, and fun.

“Our user bases are very complementary, and we see significant potential to expand this even further.”

Earlier this month Kings Entertainment Group shared its operational highlights for February 2022, which included new registrations, growth in depositing customers, and continued casino growth.

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Peter Lynch

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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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