Playtech provides live game show for Ladbrokes UK brand
Supplier Playtech has launched a new, bespoke live game show, Well Well Well Live, for Entain’s Ladbrokes UK.
Playtech’s new game, which was produced at its live studio in Riga, has been afforded the highest level of production and management, according to the technology supplier.
The company boasts a product with specifically built features, which will supposedly bring a complete UX experience for players.
This built-in partnership between Playtech and Entain will utilise the Ladbrokes house brand, where the games Well Well Well Live and Rainbow Rewards will showcase new bonus rounds; Buckets of Gold, Rainbow Pays and Magic Reels.
On Playtech’s latest game, Live Casino Commercial and Product Manager at Entain, Adam James Lahouiri, said: “We are delighted to bring the best of our in-house slots branding to a game show exclusively for the Ladbrokes brand; this cements our position as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes & CR games.”
Head of Live Casino Innovation at Playtech Live, Kevin Kilminster, also commented: “We are honoured that Entain – Ladbrokes UK chose Playtech to build this bespoke Live Game Show; we always strive to deliver bespoke games to support our partners in delivering games which support their business strategies.
“When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business.”
Playtech’s latest game follows a series of other customised solutions delivered across the Entain Group, which includes dedicated tables such as Magic 7 Blackjack, Coral Sports Area, Ladbrokes Exclusive tables and the Elevation area.
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