DraftKings to open retail sportsbook at Bay Mills Resort & Casino

The temporary retail sportsbook is due to open on 22 June 2022, with DraftKings claiming its sportsbook will “give fans a taste” of an in-person sports betting experience.  

The operator’s temporary sportsbook will feature an over-the-counter sports betting ticket cage and six self-service kiosks, designed to mimic the tone of the DraftKings mobile sportsbook app.  

In fact, the retail sportsbook is due to open permanently come the autumn of 2022. DraftKings claims its permanent retail space will provide customers with expanded amenities.  

Such amenities include more self-service kiosks and over-the-counter ticket cages, as well as the installation of a large video wall and odds board.  

The grand opening of DraftKings’ new retail location will be celebrated by the operator and Bay Mills Resort & Casino later in the year.  

Recently, DraftKings partnered with BetBlocker to promote safer play technology and offer free software to users allowing them to set customisable gaming restrictions across all devices.  

DraftKings believes the introduction of BetBlocker technology increases its commitment to responsible gaming.

Alongside BetBlocker technology, the operator has implemented a SERVES (Service, Equity, Responsible Gaming, Vitality, Entrepreneurship and Sports) programme to incorporate a responsible gaming ethos into the brand.  

Elsewhere, DraftKings inked a multi-market deal with High 5 Games at the end of May 2022. Per the deal, High 5 Games will supply its casino titles, joining DraftKings’ casino product roster.  

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Louis Thompsett

Gambling Writer

Louis Thompsett is a journalist and editor who served as a Staff Writer at Gambling Insider from February 2022 to April 2023, covering key developments across the global gambling, sports betting and iGaming sectors. During his time with the publication, he reported on regulatory updates, operator strategy, technological innovation and market trends, contributing both news coverage and in-depth editorial features for Gambling Insider and its associated titles.

Louis later advanced into senior editorial roles and now works as Editor-in-Chief of FinTech Magazine and InsurTech Digital, where he oversees content strategy and reporting for a global B2B audience across financial and technology sectors.

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