NeoGames’ Pariplay announces deal with DraftKings
NeoGames has announced subsidiary Pariplay will launch its content in New Jersey through DraftKings.
While NeoGames specialises in several verticals, Pariplay is its casino supplier. Through its aggregation platform Fusion, Pariplay plans to offer its library of games to players in the New Jersey area.
Subject to additional jurisdictional agreements, licensure and regulatory approval, Pariplay also hopes to launch its content in Michigan and West Virginia with DraftKings.
Tsachi Maimon, President of NeoGames, said: “DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature.
“Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America, and we very much look forward to developing this relationship.”
As well as exclusive third-party content available through Fusion, NeoGames’ in-house games studio Wizard Games will also provide their library to DraftKings. This will include the slot game Spirit of Mustang.
Most of these games have been localised to perform in the US market, as Pariplay hopes to continue its expansion into North America. The NeoGames headquarters are currently located in Tel Aviv, Israel.
DraftKings will have access to over 14,000 games from over 80 third-party suppliers through Pariplay.
The Fusion aggregation platform will also offer back-office conversion and tools to assist in player value and retention, such as Fusion Tournaments, Raffle Rocket and Spin that Wheel.
On 5 January 2023, Pariplay announced it would be making its debut in New Jersey with Caesars Sportsbook & Casino.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
