Yolo Group joins IBIA to bolster betting integrity
The move comes ahead of the anticipated Brazilian market launch.
Yolo Group has recently become a member of the International Betting Integrity Association (IBIA). Established in 2014, Yolo Group operates in multiple locations, including Estonia, Malta, Australia and Guernsey.
With around 50 companies and over 125 leading sports betting brands already under its umbrella, IBIA plays a role in ensuring the integrity of the sports betting market. The association’s global monitoring network aims to serve as a tool against corruption – detecting and reporting suspicious activity in regulated betting markets.
Yolo Group’s move to join IBIA precedes the anticipated opening of the Brazilian sports betting market, where engaging with an integrity monitoring body is a licence condition.
Notably, a significant portion of Brazilian-focused operators have already aligned with IBIA, with its members accounting for over 60% of remote gambling in Brazil.
Matthew D’Emanuele, CEO of Yolo Entertainment at Yolo Group, commented: “We take our betting integrity incredibly seriously at Yolo Group, and that’s why joining the IBIA is such an important step for us.
“Our industry relies upon safeguarding sporting competition, and we’ll be working closely with the IBIA to provide all the support we can to help provide a fun, fast and fair environment for sports betting.”
Khalid Ali, CEO of IBIA, added: “I am delighted to welcome Yolo Group to the association. Yolo Group’s decision to join IBIA demonstrates the company’s desire to utilise the best integrity protection available globally for its sports betting product and further expands IBIA’s leading integrity monitoring network.
“The association looks forward to working closely with the operator to protect it from corrupt betting activity both on a global stage and in relation to specific markets such as Brazil.”
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