Virgin Bet announced as new Chester Racecourse partner and raceday sponsor
The collaboration will introduce changes to the venue’s upcoming events.
Chester Racecourse has unveiled a new partnership with Virgin Bet and LiveScore Bet. As part of this partnership, Virgin Bet will become the title sponsor of the Autumn Racing Food & Drink Weekend, scheduled for 13-14 September.
The event will now be known as the Virgin Bet Autumn Racing Food & Drink Weekend, featuring a race day on Saturday with a seven-race card and a total prize pool of £290,000 ($379,000).
Virgin Bet and LiveScore Bet will sponsor three key races during the event, including the Listed Stand Cup Stakes and the Watergate Cup.
This partnership builds on an existing relationship established last month when the brands sponsored two races at the Powells Jewellery Ladies Day.
In an effort to improve safety, Virgin Bet’s personal safety partner, WalkSafe, will be also integrated into the race weekend sponsorship.
Commenting on the new deal, Dominic Vye, Marketing Director at Virgin Bet, stated: “We are thrilled to announce Virgin Bet and LiveScore Bet’s sponsorship with Chester Racecourse.”
“Being the oldest racecourse still in operation, Chester holds a special place in the hearts of racing enthusiasts, and we are excited to now be a part of the Autumn Racing Food & Drink Weekend and help deliver an unparalleled sports betting experience.”
Kate Dawson, Commercial Director at Chester Racecourse, added: “Virgin Bet and LiveScore Bet are committed to being leading players in horse racing, so we are naturally delighted to announce their partnerships with our racecourse.
“The Saturday of our Autumn Racing Food & Drink Weekend features a fantastic card of racing, with the Virgin Bet Stand Cup Stakes and LiveScore Bet Watergate Cup both being broadcast on ITV and Sky Sports Racing.
“There are many opportunities to explore through this partnership and we look forward to working with Virgin Bet to bring those to fruition.”
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