Virgin Bet extends partnership with Arena Racing Company for 2024/25 race meetings
The extended sponsorship will include the integration of Virgin Bet’s Personal Safety Partner, WalkSafe, at all major Doncaster Racecourse events, providing racegoers with tools to ensure safer travel from the venue.
Key points:
– Virgin Bet will sponsor key race meetings at Doncaster Racecourse, including the Virgin Bet November Handicap and Grimthorpe Chase
– The sponsorship includes the integration of WalkSafe, a personal safety app available to racegoers at all Virgin Bet-sponsored events
– The partnership also covers Virgin Bet’s involvement in the Great Yorkshire Chase Meeting in January 2025
Virgin Bet has extended its sponsorship agreement with Arena Racing Company (ARC), continuing its support for key events at Doncaster Racecourse throughout the 2024/25 season.
The sponsorship includes prominent fixtures such as the Virgin Bet November Handicap on 9 November 2024, which marks the conclusion of the flat racing season in Britain.
The partnership also covers the Virgin Bet Great Yorkshire Chase Meeting on 24-25 January 2025 and the Grimthorpe Chase Meeting on 1-2 March 2025.
These meetings feature some of the UK’s most competitive races, including the Grimthorpe Chase, considered a key trial for the Grand National.
As part of the deal, Virgin Bet’s collaboration with WalkSafe will continue, providing racegoers access to the free safety app designed to assist users in planning safe routes home from the racecourse.
Good to know: WalkSafe will be available at all Virgin Bet-sponsored race days, promoting safety initiatives for attendees
In October 2024, Virgin Bet extended its partnership with The Jockey Club, sponsoring six major race days across venues such as Newmarket and Aintree.
The continued collaboration with The Jockey Club aims to maintain Virgin Bet’s presence in the UK horseracing sector, with a focus on both televised and in-person events.
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