Ladbrokes signs jockey Sean Levey as flat racing ambassador
The deal sees Levey offering Ladbrokes customers exclusive insights into his races and day-to-day life in the sport.
Key points:
– Sean Levey has become Ladbrokes’ new flat racing ambassador, offering exclusive insights throughout the season
– The partnership includes written and video content, plus branding on Levey’s racing gear
Ladbrokes has announced the signing of multiple Group 1-winning jockey Sean Levey as its latest racing ambassador ahead of the flat racing season.
Under the partnership agreement, Levey will provide Ladbrokes customers with exclusive insights on his rides at major race meetings throughout the season.
The content will be delivered through both written and video blogs, aiming to give fans direct access to Levey’s analysis.
Beyond race previews, Levey will share his experiences as a flat jockey through feature content that will be broadcast across Ladbrokes’ social media channels.
The partnership also includes branding opportunities, with Levey set to display the Ladbrokes logo on various promotional materials, including his racing breeches.
Good to know: This appointment sees Levey joining jump racehorse trainer Dan Skelton among Ladbrokes’ stable of racing ambassadors
Commenting on the development, Ladbrokes Head of PR Alex Apati stated: “Sean is an amazing jockey and we can’t wait to see what the flat season has in store for him.
“We look forward to him giving racing fans the inside track on his rides and his life as a jockey throughout the season.”
Levey himself added: “I’m really thrilled to be working with Ladbrokes in what promises to be another exciting season for me.
“I have some top-class racehorses to ride this term, so hopefully Ladbrokes customers will be able to cheer me on to some big race success this year.”
This signing follows Ladbrokes’ February 2025 ambassador deal with former England cricket star Darren Gough, who provides insights for the brand across multiple sports, including cricket, football and golf.
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