RubyPlay launches in New Jersey through new BetMGM partnership
The move increases RubyPlay’s US presence, with additional North American rollouts expected later this year.
Key points:
– RubyPlay has launched several games on BetMGM’s New Jersey platform
– Titles include Gummy Giga Match, Diamond Explosion Patriots and Immortal Ways Sweet Coin
– The partnership follows RubyPlay’s launch with BetMGM in Ontario and recent expansion into QTech’s global platform
RubyPlay has launched its portfolio of online casino games in New Jersey through a new content distribution agreement with BetMGM, marking the studio’s first US deployment with the operator.
The rollout includes titles such as Gummy Giga Match, Diamond Explosion Patriots, Mad Hit Wild Alice and Immortal Ways Sweet Coin. The content is now available on BetMGM’s online casino in New Jersey.
The partnership forms part of a long-term agreement between the two companies. RubyPlay previously launched with BetMGM in Ontario and has confirmed plans to expand into further US jurisdictions later this year, pending licensing approvals.
RubyPlay’s Chief Product Officer, Dr Eyal Loz, said: “Securing a partnership with BetMGM is a game-changing milestone in our North American growth.”
Good to know: In April 2025, RubyPlay signed a content distribution agreement with QTech Games, enabling access to markets across Asia, Africa, Eastern Europe and Latin America
That partnership added titles such as Immortal Ways Diamonds and Mayan Cache to QTech’s platform, which focuses on mobile-optimised content and localised performance.
RubyPlay’s global distribution strategy is centred on operator-led integrations in both mature and emerging markets. The company currently provides content through partners such as QTech Games, BetMGM and others in Europe and Latin America.
The North American deal with BetMGM represents the latest milestone in RubyPlay’s international roadmap, which has prioritised market access and platform flexibility through direct integrations.
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