Genius Sports secures exclusive Serie A data rights through 2029
The agreement grants the sports technology company sole rights to capture and distribute official data and low-latency video streams to its global sportsbook network.
Key points:
– Genius Sports has secured exclusive data and streaming rights for Serie A through 2029
– The BetVision platform is set to deliver low-latency, interactive in-play experiences to sportsbooks
Genius Sports has announced a new partnership with Italy’s Lega Serie A, securing exclusive official betting data and low-latency video streaming rights for all matches in Serie A, Coppa Italia and Supercoppa Italiana through the 2028/29 season.
The agreement allows Genius Sports to distribute this content to its global network of sportsbook partners via its BetVision platform.
Under the agreement, Genius will also gain access to Serie A’s tracking data to support editorial use cases such as broadcast enhancement, match reports and statistical analysis.
Central to the agreement is the deployment of Genius Sports’ AI-powered BetVision product, which combines real-time streaming, stats overlays and integrated betting within a single interactive interface.
Originally launched with the NFL, BetVision now expands into European football through this new partnership.
Commenting on the new deal, Lega Serie A CEO Luigi de Siervo stated: “Data and technology are transforming football, with growing importance across sport, media and betting.
“That’s why we’re proud to announce this landmark agreement with Genius Sports who, in recognition of their visionary technology, will now become the sole authorised distributor of official Lega Serie A data and international streaming rights for betting operators through the 2028/29 season.
“In this rapidly evolving market, this partnership ensures only verified, official data is commercialised – protecting fans, preserving integrity and defending vital revenue for clubs.”
Mark Locke, CEO of Genius Sports, added: “We’re proud to announce our partnership with Serie A, one of the most prestigious football leagues in the world, and the most important sport in the largest sports betting market in Europe.
“With Serie A now secured, Genius Sports commands the most valuable rights portfolio in global sports betting — spanning the NFL, Premier League and top-flight Italian football.”
The Serie A agreement follows Genius Sports’ recent partnership with the European Leagues Association, which secured exclusive data rights for over 8,000 matches across 46 professional football competitions.
That deal, announced just days earlier, covered 18 European leagues and included deployment of Genius Sports’ AI-powered GeniusIQ platform for tracking, officiating and performance analysis.
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