Genius Sports secures exclusive data rights via European Leagues Association partnership
The deal secures exclusive rights to capture and distribute official betting data for over 8,000 matches across 46 professional football competitions.
Key points:
– Genius Sports secures exclusive betting data rights for 8,000+ matches across 18 European Leagues
– AI-driven GeniusIQ platform will be deployed to enhance performance, officiating and fan engagement
Genius Sports has secured exclusive official betting data rights for competitions within the European Leagues Association through a multi-year partnership covering over 8,000 matches across 46 professional football competitions in Europe.
The agreement includes both men’s and women’s competitions from 18 member leagues.
The deal establishes Genius Sports as the sole provider of official betting data from these competitions to regulated sportsbooks globally.
Beyond data distribution rights, the partnership introduces Genius Sports’ GeniusIQ platform across European football stadiums.
This AI-powered system provides tracking, officiating, team performance analysis and fan engagement tools.
The agreement covers 18 leagues, including the Belgian Pro League, Dutch Eredivisie, Portuguese Liga, Norwegian Professional Football League and Swedish Elitfotboll, among others. These competitions span 34 countries and represent over 1,170 clubs across Europe.
Commenting on the new deal, Alberto Colombo, General Secretary of the European Leagues, stated: “As part of the continued evolution of the European Leagues, we are proud to have once again supported our members in their future business and commercial development.
“This landmark deal with Genius Sports reflects both the evolution of the sports data market but also the way technology will play an increasingly intertwined role in the way commercial deals come to fruition.”
Good to know: GeniusIQ is currently deployed across the Premier League, Belgian Pro League and Danish Superliga
Steven Burton, Chief Partnerships Officer at Genius Sports, added: “This expanded partnership with the European Leagues significantly enhances the breadth and depth of official, premium data available to our sportsbook partners.
“More importantly, it reflects a fundamental shift in the rights model, where technology investment resets traditional frameworks and creates a longer runway for future sales and revenue opportunities.
By delivering the next-generation of AI-powered solutions that leagues want and need, we’re deepening alignment, strengthening our competitive moat and accelerating the next wave of technological innovation across European football.”
This collaboration follows Genius Sports’ recent expansion efforts in Latin America and hopes to strengthen the company’s overall presence across global betting and data markets.
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