MelBet announced as Principal Partner of CPL champions Saint Lucia Kings
New agreement set to support Kings during upcoming 2025 season.
Key points:
– MelBet has been confirmed as the Principal Partner of the 2024 Caribbean Premier League champions, Saint Lucia Kings
– The partnership will focus on team support and season-long fan engagement activity
MelBet has entered into a partnership with the Saint Lucia Kings, current champions of the Caribbean Premier League (CPL), becoming the team’s Principal Partner for the 2025 season.
The agreement will see MelBet provide support to the team as it prepares to defend its CPL title. Both parties have outlined a shared focus on perseverance and commitment, with the partnership set to include content and engagement initiatives for fans throughout the tournament.
The team is currently led by head coach Darren Sammy who is a former international cricketer and two-time ICC T20 World Cup-winning captain.
Founded in 2013, the Saint Lucia Kings squad features a mix of experienced international players and emerging local talent.
Satish Menon, Saint Lucia Kings CEO, stated: “We’re excited to enter the season with MelBet as our Principal Partner. Their reputation for turning every moment into an unforgettable experience is a perfect match for our team.”
Good to know: As part of the collaboration, MelBet branding will feature across various platforms linked to the team, with further details to be shared closer to the tournament’s start
Saurabh Arora, Saint Lucia Kings CCO, added: “We are absolutely delighted to welcome MelBet as our principal partner for the upcoming CPL Season 13.
“This partnership marks an exciting new chapter for the Saint Lucia Kings, and we are confident that MelBet’s passion for sports and commitment to excellence align perfectly with our own ambitions.”
This partnership with the Saint Lucia Kings follows MelBet’s recent efforts to strengthen its presence in Latin America, including a bonus programme for Copa Libertadores and Copa Sudamericana.
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