Odds88 appoints Will Fyler as Managing Director
Fyler comes to the role with over 17 years of industry experience.
Key points:
– Fyler has been appointed Odds88 MD
– He will be responsible for executing the aggregator’s roadmap
Will Fyler has been appointed Managing Director of Odds88.
The appointment, which closely follows Odds88’s rebrand from TradeArt, will see Fyler responsible for executing the aggregation platform’s roadmap, focusing on commercial growth, expansion and leadership.
Fyler comes to the role with over 17 years of sports betting experience, having previously worked with Spotlight Sports Group, TXOdds and Fitzdares in a range of senior positions.
Fyler said: “Odds88 is at the forefront of redefining how sports trading data is delivered, consumed and ultimately used to drive engagement. It is a business with bold ambitions to truly innovate at scale, which is what attracted me to the role.
“I’m delighted to be joining such an agile and forward-thinking provider at this exciting time, and look forward to solidifying Odds88’s position as a standout player in the industry.”
Yolo Group B2B brands CEO Lara Falzon added: “Will’s appointment marks the beginning of a new chapter for Odds88 – one defined by sharp commercial focus and bold product-focused thinking. With both of us stepping into new roles within the Yolo B2B ecosystem, we are aligned on our priorities: driving performance through innovation, adaptability and strategic clarity.
“I’m thrilled to welcome him to the team and look forward to seeing how his leadership will help drive real innovation for our partners.”
Earlier this year, Odds88 signed a partnership with Turbo Stars, integrating its odds data streams to enhance Turbo Stars’ sports betting offering.
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