FDJ United renews Queensberry Promotions partnership ahead of major UK boxing schedule
Unibet Lowdown series to return as operator looks to deepen digital content strategy.
Key points:
– FDJ United extends partnership with Frank Warren’s Queensberry Promotions
– Unibet Lowdown series to feature exclusive fight build-up and behind-the-scenes access
– Collaboration dates back to 2016, spanning multiple high-profile UK bouts
FDJ United has renewed its long-term sponsorship agreement with Queensberry Promotions, continuing a partnership that has been in place since 2016.
The deal will see the operator’s brands, including Unibet and 32Red, retain prominent visibility across Queensberry’s UK events.
The extension comes as Queensberry prepares for a run of high-profile fights, beginning with the British and Commonwealth Championship contest between Jack Rafferty and Mark Chamberlain on 23 August.
The event will mark the return of the ‘Unibet Lowdown’ digital series, starting with an exclusive interview with Josh Taylor.
Good to know: FDJ United rebranded earlier this year following its acquisitions of Kindred, Premier Lotteries Ireland and ZEturf, consolidating activities under a unified identity
Frank Warren, Founder and Promoter at Queensberry Promotions, said: “We are very happy to be renewing our partnership with Unibet just before we enter into a sequence of blockbuster fights and shows. Unibet is the place to be when it comes to digital series for boxing fans everywhere, so we are delighted to continue this collaboration.”
The Unibet Lowdown series will provide fight week coverage including exclusive interviews, press conference footage, weigh-ins and other behind-the-scenes content.
Previous episodes have featured figures such as Warren, Daniel Dubois, Anthony Yarde and Ryan Garner.
Sam Mead, General Manager UK at FDJ United, commented: “Our relationship dates back nearly a decade, to 2016 and has helped to showcase our Unibet-sponsored content alongside some of the most iconic nights in boxing history.”
The renewed deal comes shortly after FDJ United reported €1.87bn ($2.1bn) in H1 2025 revenue, a 1.7% decline on a restated basis. Online betting and gaming revenue fell 11.5%, driven by weaker performance in the UK and Netherlands.
The company has indicated that increased promotional activity in the second half of the year will support recovery in regulated online markets.
FDJ United’s Q3 2025 revenue update is scheduled for release on 15 October.
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