CEO
Betsson
Jesper Svensson is a gambling executive with decades of experience in marketing and CRM, who joined the Betsson Group as Managing Director in 2013 and later became CEO in 2017. Under his stewardship, Betsson hosted its first Diversity & Inclusion conference in 2022 and has continued its successful expansion into Latin America.
After becoming CEO, Svensson led Betsson to strong growth, forming a dynamic partnership with casino game supplier Octoplay in late 2022. The company then launched a Mexico-based entity, expanding its presence across Latin America.
In the same year, Betsson was named as the exclusive sportsbook partner of the CONMEBOL Copa America Femenina 2022 tournament.
In mid-2025, Betsson announced a three-year deal to become the main partner of Belgian Pro League side Club Brugge.
Jesper Svensson has received widespread recognition and industry acclaim for his work with Betsson, earning numerous accolades in the process – these are some of the most prominent:
Jesper Svensson was the recipient of the Executive of the Year award at the 2023 Global Gaming Awards in London, having been shortlisted in 2021. Jesper was also honored with Outstanding Contribution to Gaming at the SiGMA Euro-Med Awards 2025.
Jesper Svensson began his career in the industry when he was appointed Ladbrokes’ Sports CRM for the Nordics before a three-year spell with Adsdotcom (InterCasino/InterPoker), where he served as Marketing Manager and Head of Player Development.
In 2010, Jesper became Casino Marketing Manager for Bodog Nation, based in London, before becoming Head of Marketing & CRM in the Philippines from May 2012 to August 2013.
His association with Betsson began in 2013, serving as Managing Director of Betsson Malta, and he eventually progressed through various executive roles to become Acting CEO in September 2017, before taking the role full-time in December 2017.
“As we expand our presence across various markets, we have established an in-house international creative hub. I am really excited to unveil our most ambitious commercial yet, solidifying Betsson as the most exciting brand in the industry.”
A: Jesper Svensson started his early career in insurance before quickly moving into the gaming industry, getting his start with Ladbrokes, and eventually being appointed CEO of Betsson in 2017. He brings a wealth of experience and strategic vision to the role, helping elevate Betsson to long-term success.
A: Before joining Betsson, Jesper Svensson had a wealth of experience, working for leading names in the casino and gaming sector, including Ladbrokes, Adsdotcom, and Bodog Nation.
A: Since taking over as CEO, Jesper Svensson has led Betsson to several notable partnerships, including Octoplay, Club Brugge FC, and the Copa América Femenina, as well as expanding the company’s reach in Latin America.
A: Yes, Jesper has been recognized as a leading industry executive, having twice been shortlisted for the Global Gaming Awards’ Executive of the Year, winning in 2023. He was also recently honored by SiGMA for his outstanding contributions to the gaming industry.
A: Judging by the raft of partnerships Jesper Svensson has pushed, he clearly wants strong industry growth for Betsson. But diversity and inclusion are important to him, prompting him to host the company’s first Diversity & Inclusion Conference in 2022.
