History
Founded in 2014 by Eman Pulis, SiGMA Group has shown marked growth within all of the company pillars. It was during the founding year that the SiGMA Group also held its inaugural conference in Malta, with just shy of over 1000 industry professionals attending the event.In 2021, the first UAE event was launched when SiGMA Group held a conference in Dubai. The company then expanded further in 2022, with new events held in Toronto and Belgrade.
SiGMA Group launched events in Kenya, Brazil, Manila and Cyprus in 2023. In the ever-expanding iGaming sector, SiGMA Group has in the past 10 years successfully positioned itself as an authority.
Events
The main international summits from SiGMA are held in three locations; the Europe Summit is held in Malta, the Eurasia Summit is held in Dubai and the Asia Summit is held in Manila. Most recent additions to SiGMA Group's events calendar which includes the coverage of larger regions, vary in location to accommodate these massive markets.SiGMA events are known for hosting and accommodating industry speakers and delegates while providing ample opportunities for startups to pitch ideas to investors and mentors. The events act as a driving force for companies to grow alongside peers in the industry and is a prime marketing and networking tool in some of the biggest iGaming brands' arsenals. Companies can actively participate by sponsoring coveted awards and award categories, billboards, tables, and other marketing outlets for optimal brand visibility.
The 2024 locations for regional summits include Cape Town for the Africa Summit, Săo Paulo in Brazil for the Americas Summit and Budapest for the East Europe Summit. These regional summits share the same format and meticulous planning SiGMA Group has been known for and accommodates delegates, pitching and networking opportunities, workshops, and expert panels and workshops.
Known for cooperating and partnering with leading industry regulators, SiGMA Group recently aligned with the Phillippine Amusement and Gaming Corporation (PAGCOR), which wholeheartedly supports the SiGMA Asia Summit.
Products
SiGMA Play
Launched in 2020, SiGMA Play is the B2C vertical that forms part of the success behind SiGMA Group's continuous achievements. The affiliate site focuses on bridging the gap between players and operators by publishing in-depth online casino and sportsbook reviews that are unbiased and reliable. Content is also earmarked by introductory offers, bonus codes and other tools that customers can use. Thanks to being an industry leader within the B2B community, SiGMA Play has been integrated with the existing company mission, vision and goals flawlessly.
Players can find a wealth of information on the affiliate site, aimed at helping them navigate the online gambling scene equipped with relevant and reliable information. Apart from sportsbook and casino reviews, the site also offers demo games, game reviews, a complete directory that lists leading iGaming companies, as well as informational content in its fully stocked and frequently updated blog. To support this fairly new vertical, SiGMA acquired Casino Bee, an online casino affiliate. SiGMA Play is also in the process of adding a regulatory perspective through dedicated Alternative Dispute Resolution (ADR) services.
Ikigai Ventures
Ikigai Ventures is a UK-based venture capital firm that invests in startup companies in the esports, blockchain, fintech and AI industries. This business vertical identifies new upcoming businesses within the aforementioned sectors and provides the necessary capital, skills and mentorship to help startups get up and running, ultimately fast-tracking growth.
The main goal of constructing a community driven by sustainable growth and additional value to both stakeholders and prospective startups is underpinned by the involvement of 20 key founders and developers from multiple sectors, within and outside of the fund's primary sectors. Partners are leading tech founders, investors and collectives known for scaling some of the biggest European companies in AI, fintech, blockchain and esports. Investors and stakeholders meet in Malta, the fund's recently chosen base of operations, for annual general meetings.
SiGMA Foundation
As the philanthropic arm of SiGMA Group, the Foundation's mission is to empower underserved individuals and communities around the world through fundraising activities, charity work, education programs, and skills training.
The SiGMA Foundation funds community projects and non-profit organisations. The company has a focus on providing educational facilities, such as building schools in Ethiopia. SiGMA Foundation has a keen focus on breaking the mold of traditional philanthropy by participating actively in these ventures, instead of merely acting as a source of funds and necessities.
Key focus areas of this initiative include fund-raising, education and the development of skills in identified locales around the globe. Having identified education as a tool to empower those less fortunate, SiGMA Foundation emphasises the importance of ending poverty by these means. A notable contribution recently includes the provision of several schools that can facilitate up to 700 children in Ethiopia. Another milestone includes the organisation of a hiking program, the Brown's Camino de Santiago in rural Spain, as well as the Kilimanjaro Challenge.
