Betbull’s services and products cater to most of the gaming industry’s value chain. The bookmaking business Primebet is responsible for a considerable amount of the company’s turnover, selling bets through the Wettenleip network of betting outlets. Additional turnover is made from online sports betting, sports bar catering, retail slot machines. Betbull offer ”flagship” city stores, which fuse betting shops and sports bars, each with a high degree of control over its licenses, locations, brands and products, protection of minors etc. Betbull’s focus is on acquiring licenses and building regional market share via joint ventures, acquisitions and organic growth.
