All Articles by Julian Rogers

Traditional verticals like sports betting and casino are heavily congested territories, so Julian Rogers examines three emerging niches that affiliates should consider targeting in a bid to swim against the…

Are claims that bookmakers are increasingly restricting casual punters’ bets on horseracing and closing accounts fact or fiction? Julian Rogers investigates It’s a Thursday morning in November and lifelong horseracing…

This summer’s hacker attack on New Jersey’s online gambling industry once again highlighted the crippling and costly cyber threats operators face. Julian Rogers reports on why the sector is such…

Julian Rogers presents expert guidance on the increasingly sophisticated workings of online gaming retention Esteemed marketing author Philip Kotler once declared that acquiring new customers costs five to ten times…

Confronted with a PlayStation generation who find luck-based games a complete turnoff, Julian Rogers asks how the industry can appeal to younger audiences Games like roulette and blackjack have been…