Leap Gaming, a virtual sports and casino games provider, is a brand owned and operated by IMG Arena. Known best for its library of both on-demand and scheduled virtual sports betting products, Leap Gaming has released several branded products since 2020, including NASCAR Streak.


PRODUCTS

Instant, on-demand virtual sports: Leap Gaming offers a range of instant virtual sports games. These betting and gaming rounds are started by the customer and are available at any time, with a range of betting markets. These include Football Streak Champions, Greyhound Streak, Horses Streak, NASCAR Streak, Football Streak, Euroleague Instant Legends, Instant Speedway, Instant Trotting and Instant Velodrome.

Scheduled virtual sports: As well as on-demand virtual sports, Leap Gaming also offers a library of games which run under scheduled events. These will often mimic the scheduling of their real-world counterparts. The scheduled sports range includes Virtual English League, Football Cup World, Euroleague Scheduled Legends, Virtual Football League, Football Penalty Duel, Virtual Football Cup, Virtual Golf, Virtual Greyhounds, Virtual Speedway, Virtual Trotting, Virtual Velodrome, Virtual Horses and Virtual Tennis.

Casino games: As well as virtual sports, Leap Gaming also offers a suite of casino-style games. These include lottery and table games, as well as slots.

Solutions: Alongside the game offers, the development team at Leap Gaming has also procured a suite of solutions and additional back-office management software. These include Make It Your Own (MIYO) tools and Campaign Management Chests (CMC).

HISTORY

Founded in 2014, Leap Gaming started out as a company providing virtual sports betting products.

By 2016, Leap Gaming had partnered with Pala Interactive to bring virtual sports betting to the US. The company confirmed that its virtual sports offerings would be live on the Pala Interactive social casino platform in New Jersey.

The first partnership between Leap Gaming and IMG Arena was announced 12 July, 2018.

Freddie Longe, SVP and Managing Director at IMG Gaming, said: "Our partnership with Leap Gaming significantly expands IMG Gaming's touchpoints with the sports betting and gaming sector.

"We are excited to begin the journey of executing against our shared strategic vision focused on unlocking further value for our global customer base." The partnership has been projected to facilitate the rapid expansion of Leap Gaming's portfolio of virtual sports titles across online and retail platforms.

By September 2019, Mansion Group had secured a multi-year agreement with IMG Arena for the full suite of virtual sports content from Leap Gaming. This would include on-demand and scheduled virtual horse racing, tennis, trotting, speedway, cycling, greyhounds and football.

Following the suspension of the professional tennis season in March 2020, due to the Coronavirus epidemic, Leap Gaming and IMG Arena released a fully branded ATP Masters Virtual Tennis product.

A few months later in May 2020, NASCAR would also partner with Leap Gaming and IMG Arena, for the development and launch of an official virtual NASCAR sports betting product. NASCAR Streak would officially hit the markets 20 December, 2021.

In June 2020, IMG Arena would partner with Golden Park to bring the library of virtual sports betting products to the Spanish markets.

IMG Arena announced in December 2022 that it has signed an agreement to fully acquire Leap Gaming. The deal was closed on 12 April, 2023, for a reported amount of €14m ($15.3m).
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