EvenBet Gaming: New Look at The Online Poker EvenBet Gaming is an online poker platform developer based in Malta and licensed as B2B Critical Supplier by Malta Gaming Authority. The company has been developing iGaming software solutions since 2004, through the online poker boom in the noughties, its recession after the infamous Black Friday in 2011, several dark years, and a revival that has started a few years ago. 2020, a year of global changes in the iGaming industry, brings a new perspective both to EvenBet Gaming and to the whole online poker vertical
The trends that have become more or less obvious in the recent five years were immensely accelerated by the COVID-19 pandemic, lockdowns, and the redistribution of the resources in the gaming industry. What are these trends, and how EvenBet Gaming products are following them?
Mobile poker driven by the emerging markets
Asia, India, South and Latin America - the regions that secured the most online poker growth in the last three years land that still have a huge potential in terms of the audience and revenue. Although these markets are different in terms of localisation, game preferences, and payment processing limitations, they are all joined by being mobile-first or even mobile-only.
While in the established and saturated markets like Europe or Canada, the massive audience is still playing poker using desktop applications or browsers, in the new ones,the most part of the iGaming audience doesn't even have an access to desktop gaming or has a strong preference of mobile tech. We at EvenBet Gaming have started to work on mobile poker apps almost ten years ago, and by now, they are as functional and as easy to use as the desktop ones.
The growing role of entertaining and social features
As long as the major share of professional and high-level poker players are located in Europe and Northern America, the new audience that comes to play, don't expect to make a living playing online. They are looking for a fun way to spend time, much the same as the slots or the roulette players, but with more skill and more user activity involved.
That's why all the features that benefit having fun are gaining popularity, and this trend is here to stay. The new generation of players at the established market also supports the new poker looks and feels. These are fast and easy types of poker games (like Short Deck, also known as Six Plus), additional quick games, chats with extras, and so on. In 2019, EvenBet Gaming has introduced mini-games and side live betting options that allow players to make sports bets and play casino games without leaving the poker table in a side window. Chat on a platform supports emoji, quick smiley reactions. By the end of 2020, video avatars will also be available.
In addition to that, in times of pandemic, poker is becoming a corporate and industry entertainment tool. Live events went online, so did networking and post-business entertainment. This year, EvenBet In addition to that, in times of pandemic, poker is becoming a corporate and industry entertainment tool. Live events went online, so did networking and post-business entertainment. This year, EvenBet has organised numerous tournaments for the online summits and conferences run by SBC Events and SiGMA, involving hundreds of iGaming professionals into a game. But more than that, non-gaming events' organisers are also considering online poker as a teambuilding and unwinding activity. In 2020, the developer has received a number of requests for running a one-time tourney on its software and has successfully helped to organise a few of them both for big corporations and conferences.
And as online events are slowly but surely are becoming a part of the new normal, this type of post-discussion fun is also here to stay.
Right now, we are in a long process of online poker rediscovery and its adaptation to changing players' references, markets' redistribution, and shifting technology. The days of its recession and stagnation are over, and the COVID-19 pandemic has simply become a boost for the development of a vertical.
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