The SEO talk won't end with that as we will have Hayley Stansfield, Head of Content and PR at Blueclaw, discuss the importance of Digital PR, Blueclaw's tried and tested approach to organically building links through Content Marketing and PR, and what topics work best when it comes to creating iGaming campaigns. Esports specialist and software engineer Tom Wade has also put together a fantastic panel to talk about the importance of emerging esports titles for sportsbooks and affiliates.