bet365 Partners is different from the core casino offering of bet365 and operates instead as an affiliate programme. Any partnered affiliates who promotes bet365 products can earn a lifetime commission amount of 30% for every customer they successfully refer.

To facilitate this, bet365 Partners offers a bespoke analytics tool for partners and affiliates to use. This tool displays a range of analytics, which means conversion performance can be easily monitored and optimised.

The statistics section displays the number of clicks, signups and commission amount that the partner has achieved through its marketing. Created specifically to be used on any device, the tool also allows users to access its history and contact the affiliate manager with ease.

The marketing tab also affords a variety of customisable features, such as welcome offers, live odds banners and the opportunity to display localised content.

With marketing claiming the be 'the world's best betting affiliate programme,' bet365 Partners can back it up with several Affiliate Programme of the year Award wins at the Global Gaming Awards London, with the most recent win being in 2023.


Originally launched as bet365 Affiliates, the company rebranded the division as bet365 Partners in May 2021.

A spokesperson for bet365 said: "Due to the ever-changing nature of affiliate marketing, we were keen to establish a brand and platform that would demonstrate the company's continued commitment to this global digital marketing channel."

"With over 63 million customers, it is important our partners feel part of a brand they can be proud of, that is representative of their involvement in supporting its growth."

"This led to the creation of bet365 Partners, which signifies how we see our long-standing and emerging relationships. With compliance and safer gambling at the heart of it, the new site brings better resources, clearer communication and enhanced support. This is a key focus for the business and our partners, and will help to place bet365 in an even stronger position."

The relaunch included a brand new responsive website, library and legal compliance section.


There are several products the bet365 Partners programme encourages affiliates to redirect customers towards.

- bet365
- bet365 Casino
- bet365 Games
- bet365 Poker
- bet365 Live Casino
- bet365 Bingo
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