In order to achieve such a challenge, Pipol created MIA®, a technology that measures the impact of advertising investment in digital and offline media (focusing on TV and radio and digital assets) in a reliable and efficient way, in real time, eliminating the need to use statistical projection models, and avoiding wait times of months or years to collect a vast amounts of data.
MIA® simultaneously evaluates the total number of users who interact directly and indirectly with a website or application after seeing an advertisement, via the cross-referencing of information between the time of the advertisement and the interactions.
If both marketing and sales teams embrace MIA® as an attribution and optimization model for their advertising campaigns, they will see their brand strategy improve dramatically, optimizing the purchase process. This is especially true in the online gambling sector, which has seen exponential growth over the last few years, a period in which Pipol has accompanied clients in the sector in Latin America to better meet their business goals.
With MIA®, the costly process of campaign management is made more efficient, creating a healthy ecosystem between organic and paid, between TV and digital, between consumer and brand.
At Pipol, we relish the challenge of maximizing the advertising investment of our customers with the best tool in the region, one which mixes the use of technology and reads millions of records, employing business intelligence for a pinpoint interpretation of the data it yields.
To learn more about the attributes of MIA®, please visit https://www.pipolhub.com/en/mia-en/
