Updated

Trevor J. Croker

CEO
Aristocrat Leisure Limited

Croker is the CEO, Managing Director and Executive Director of Aristocrat Leisure Limited.

Education
  • University of New South Wales
    2000-2004
  • Griffith University
    1983-1987

MAJOR ACHIEVEMENTS

On 10 August 2017, Aristocrat entered into mobile gaming by acquiring the mobile game developer Plarium for $500m.

On 30 November 2017, the company also acquired mobile game developer Big Fish Games for $990m.

AWARDS

In October 2021, Aristocrat was awarded the “Land-based Product”, “Land-based Industry Supplier” and “Slot of the Year" (“Buffalo Link”) from the Global Gaming Awards in Las Vegas.

EMPLOYMENT

Trevor J. Croker was appointed as CEO, Managing Director and Executive Director of Aristocrat Leisure Limited on 1 March 2017.

Currently, he also holds the position of Sales Director for Carlton and United Beverages.

He is also on the board of the Australasian Gaming Council and is a Member of the Australian Institute of Company Directors.

In May 2022, The International Center for Responsible Gaming (ICRG) announced the appointment of four gaming industry leaders to the ICRG Advisory Council: Croker was one of them.

The American Gaming Association (AGA) elected him as the group’s new Chairman. His two-year term began in January 2020.

In the formative years of his career, Croker served as the Marketing Director of Asia Pacific for Treasury Wine Estates, the Manager of New South Wales for CUB and also Sales Director for CUB.

PRODUCTS LAUNCHED

In May 2022, Aristocrat announced it would launch its online casino business by the end of 2022.

The company has developed a system called Reel Power, which allows players to buy reels instead of lines, winning combinations in the standard configuration.

Aristocrat's most prominent products are game setups that place large progressive jackpots over a number of machines, including the Lightning Link series. Aristocrat has licensed branded areas at several North American casinos dedicated exclusively to these machines.

The company also has a number of distribution partnerships, including with Sammy Corporation in Japan.

Additionally, in the US, Aristocrat has licensed titles at Grand Vision Gaming of Montana for use on video lottery terminals.

“I look forward to continuing the progress made to modernise the [gambling] industry and make responsible gaming a signature priority.” Trevor J. Croker

Interviews and public speeches

Bill Miller, President and CEO of the American Gaming Association, had a conversation with Croker, where he focused on Trevor’s role as leader of a global gaming powerhouse. They also discussed how the pandemic affected the business, the ways Aristocrat adapted, and how recovery after the Covid pandemic is taking shape.


In 2021, Croker also sat down with the G2E team for an interview where he provided insights into the industry.

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