The American Gaming Association

The American Gaming Association (AGA) is an American gambling industry trade group, which addresses issues, and represents the industry at a legislative and federal level. AGA also aims to educate the public about key industry issues, provide essential market data and information, deal with matters in regulation and jurisdiction, promote responsible gaming and oversee the running of several trade shows.

HISTORY

Founded in 2004, the AGA was created to lobby on behalf of the gambling industry for regulatory issues which can affect members, employees and customers. These can include federal taxation, regulation, travel and tourism affairs.

From 2004 until 2013, AGA was led by the former Chairman of the Republican Party, Frank Fahrenkopf. As an avid golfer, tennis player and overall avid sports enthusiast, Farhrenkopf began his career as a trial and gaming lawyer. He also served as the first chairman of the American Bar Association (ABA) Committee on Gaming Law.

To replace Fahrenkopf, Geoff Freeman was brought in, who worked as the head of the US Travel Association. He was later succeeded by Bill Miller, the SVP of the Business Roundtable lobby group, who still serves as President and CEO to this day (time of update: June 2023).

PRODUCTS

Have A Game Plan. Bet Responsibly. social campaign: This public service campaign educates sports bettors about how to gamble responsibly. The Have a Game Plan focuses on four primary tenants that uphold responsible gambling for bettors: set a budget and stick to it, keep it social, know the odds and only play with legal, regulated operators.

Anti-human trafficking toolkit: The new AGA toolkit includes communications materials, social media graphics, ways for gaming employees to participate and additional programmes aimed to spread awareness of this important issue.

State of the States: An annual report on the US gambling industry's financial performance. It includes a detailed analysis, tax revenue tracker and infographics.

MISSION STATEMENT

Foster a policy and business environment where legal, regulated gaming thrives.

GUIDING PRINCIPLES

Accomplish for the industry what individual members cannot do alone. Lead a rigorous and inclusive process to define positions on consequential industry issues. Advance industry priorities that enable growth, modernisation and continued success. Serve as a convener by aligning stakeholder interests, creating unity and driving action. Foster an environment for industry growth and momentum. Drive effective and efficient regulation. Bolster gaming's commitment to responsible leadership. Strengthen organisational and financial positioning.

MEMBERS

There are two categories of memberships at AGA, which are divided into whether the company directly deals with the gambling industry or has ties to it.

Core Membership includes: