Aardvark has a wide range of partners. What makes a good partner?
At Aardvark Technologies, our passion for technology and innovation drives us to provide seamless, high-quality services to our clients. A good partner shares this commitment to progress and creativity while maintaining a strong focus on delivering exceptional client and player experiences.
We value partners who are forward-thinking, adaptable and collaborative – always ready to grow and evolve alongside us. A great partner brings expertise, understands diverse markets and aligns with our shared vision of creating outstanding solutions.
Effective collaboration is rooted in trust, transparency and open communication. These elements ensure alignment, foster innovation and help us tackle challenges together while unlocking new opportunities for success. Ultimately, the best partners are those who embrace change, share our enthusiasm for breaking boundaries and are dedicated to delivering exceptional results. Together, we redefine possibilities, driving growth and shaping extraordinary experiences for our clients and their audiences.
Are there any other markets that have gained traction this year, and do you think that growth is set to continue into the New Year?
South Africa is rapidly becoming one of the most dynamic markets in the gaming industry, blending immense opportunities with a rich cultural backdrop. South Africa’s infrastructure, particularly in mobile networks, is still developing. However, recent advancements are beginning to unlock access for tech-savvy consumers, signaling a growing potential for digital engagement.
Aardvark Technologies has spent years honing its expertise in this market. By understanding the unique preferences of South African players - from their appreciation for vibrant visuals to the demand for localised and accessible gameplay – we’ve partnered with clients to deliver tailored gaming solutions.
Looking ahead to 2025, we anticipate sustained growth in South Africa, with more players entering the gaming space and contributing to a thriving market. While Africa as a whole remains a key focus, South Africa’s combination of innovation and opportunity makes it a standout destination.
Speaking of the New Year, are there any technologies or trends you think are going to define the gaming market in 2025?
One of the most exciting trends we’re seeing for 2025 is the rise of crash games in retail environments. These games, which have become hugely popular online, are now finding their way into physical gaming spaces. Aardvark is leading this shift with Sky Pilot, a crash game designed specifically for retail.
Sky Pilot offers progressive jackpots, a 100,000x max bet multiplier and a 2x multiplier feature. Bringing crash games into retail means players can enjoy the excitement of these fast-paced games in a social, land-based setting.
Beyond crash games, blockchain technology will continue to transform the gaming market. It offers players greater transparency and fairness while enabling the creation of digital assets they can truly own. Artificial intelligence is also set to grow, helping create personalised gaming experiences and smarter systems for operators.
What would you say was Aardvark’s biggest learning experience in 2024, and how do you intend to act on that in 2025?
2024 reinforced how vital technology is in markets where infrastructure challenges still exist. As Aardvark is rapidly expanding its footprint across Africa, we recognised that offering a high-quality gaming experience goes beyond just having a great product – it means creating tailored solutions that overcome infrastructure hurdles while maintaining the same level of service as in more developed jurisdictions.
For example, in markets where mobile connectivity and internet speeds are still developing, we’ve adapted our games and products to be lightweight or innovative, ensuring they deliver smooth, engaging experiences even with lower bandwidth. We’ve learnt that technology must be adaptable. In markets with growing mobile networks, like South Africa, we need to provide innovative solutions that not only meet the current infrastructure but also anticipate future needs. A key lesson from 2024 is that it’s not enough to simply offer a product that works – it has to work exceptionally well, even in the most challenging environments.
Looking ahead to 2025, we’ll continue to focus on creating products that are optimised for both current and future tech landscapes. This means investing even more in understanding the nuances of regional infrastructure challenges and working closely with local partners to develop solutions that help us lead in innovation, no matter where we are. At Aardvark, we’re committed to ensuring our players enjoy the best possible experience, regardless of the technological barriers they may face.