Champion: Partnerships, licences and revising classic slot themes
In February, Champion received an MGA licence. How does attaining a licence like this impact your ability to engage in strategic partnerships?
Acquiring the MGA licence was a huge step forward for Champion and a significant milestone in our international growth strategy. It not only demonstrates our commitment to transparency and compliance but also opens doors to new markets, and partners who value operating within a regulated framework.
This licence gives our existing and future partners the confidence that they’re working with a trusted and reliable provider – one that’s here for the long haul and focused on delivering sustainable value. It also reinforces our long-term ambition to expand Champion’s footprint in Europe and beyond, while staying fully aligned with the highest industry standards.
You recently partnered with Softswiss and Maxbet. What was it about these brands that made you want to partner with them?
We’re very selective when it comes to partnerships – and both Softswiss and Maxbet were a perfect fit for us. Softswiss is a powerhouse in the aggregation space, known for its robust infrastructure and exceptional reach. Through this collaboration, we can bring our games to a much wider audience, while benefiting from their advanced technological capabilities.
Maxbet, on the other hand, is one of the strongest brands in Romania. Partnering with them gave us the opportunity to connect with a dedicated player base that truly values localised, high-quality content. We see both partnerships as strategic moves that align with our goal to become a leading game provider across tier one and tier two markets.
What makes a good partner?
For us, a good partner is someone who shares our values – transparency, innovation and long-term thinking. It’s not just about distribution, but about creating synergy and mutual growth. We appreciate partners who are proactive, open to collaboration and equally invested in delivering great player experiences. Strong communication and flexibility also play a key role. When both sides understand each other’s goals and are aligned in strategy, the partnership becomes more than just a business deal – it becomes a shared journey.
We appreciate partners who are proactive, open to collaboration and equally invested in delivering great player experiences
You also recently released Olympus: Wine & Wonders. Greek mythology is a popular theme in iGaming – how do you ensure your title stands out?
That’s a great question – Greek mythology is definitely a well-loved theme, but with Olympus: Wine & Wonders, we aimed to create a unique atmosphere of celebration and warmth. Rather than focus solely on gods or battles, we took a different angle – an open air feast on Mount Olympus, filled with sun, seagulls and joy.
Mechanically, the game introduces a special bonus reel with interactive modifiers like Plus, Multiplier and Gold that dynamically influence gameplay. We also included the chance to win up to four jackpots during the bonus round. The combination of a relaxing summer vibe with rewarding mechanics has made the game a hit with a wide range of players.
Have you got any other new titles in the works you can tell us about?
Absolutely. Our latest release, Shake & Roll, is launching with serious summer energy – vibrant, rhythmic and irresistibly fun. It’s a fast-paced, highly engaging slot inspired by retro beach parties and disco vibes, designed to draw players in from the very first spin. This title was built to stand out both visually and mechanically. It combines dynamic animations, catchy sound design and a game structure that keeps players coming back for more. Thanks to its smooth gameplay and high retention features, Shake & Roll has strong potential to become a go-to title in any portfolio aiming to drive player engagement and session longevity.
In addition, we’ve introduced Turbo Spins across our entire slot portfolio. This gives players the flexibility to control their game speed and experience – whether they want a laid-back session or rapid-fire spins. It’s a small change that adds a lot of power to player engagement and personalisation. All our games are built in-house by Champion Studio, allowing us to maintain full creative control and consistently deliver high-quality, original content. We’re constantly working on exciting new titles – stay tuned and follow our latest updates at Champion.
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