The agreement will see Scientific Games provide its instant game scratch cards to the Lottery for a period of four years. The instant games will be delivered through the Scientific Games Enhanced Partnership (SGEP), the supplier’s management program. The program uses data and analytics to manage the instant product portfolio.
The supplier has provided the Dutch Lottery with its scratch cards since 1994, transitioning onto its SGEP in 2010. According to Scientific Games data, the SGEP contributed to 28% growth in the Lottery’s scratch card sales over the past four years and 98% growth since 2011.
There is the option for Nederlandse Loterij to extend the agreement to an additional four years at the end of the contract.
Commenting on the new deal, John Schulz, senior vice president, lottery instant products for Scientific Games, said: “We are honoured that Nederlandse Loterij has entrusted Scientific Games with its instant scratch cards business, and we are committed to using our more than 45 years of experience to continue developing its instant product portfolio to responsibly grow sales and profits."
Scientific Games currently utilises its SGEP in partnerships with more than 20 lotteries around the globe.
