Flutter Entertainment, owner of a number of betting brands including Paddy Power, Betfair and Sky Bet, has announced the appointment of former deputy leader of the Labour Party Tom Watson as the company’s safer gambling adviser.

During his time as an MP, Watson campaigned for gambling reform in the UK. In June last year, he discussed plans to set up a new gambling ombudsman to protect consumers and described problem gambling as one of Britain’s hidden health epidemics.

Watson resigned as both Labour MP for West Bromwich East and deputy leader of the Labour Party in November 2019. Flutter said Watson’s past experience will challenge the business, driving success in its journey towards improved safer gambling practice.

Commenting on his appointment, Watson said: “I have a long-standing interest in this sector and consistently called for action to protect those that may be potentially vulnerable to harm.

“In taking on this role in Flutter, I intend to get under the bonnet of the business - and the industry more widely - to understand how best to further develop and implement industry leading responsible gambling policies.”

Meanwhile, Peter Jackson, CEO of Flutter, said: “Bringing in someone with Tom’s gambling reform background is an important part of my commitment to lead the industry’s race to the top.

“We have to work harder than ever before to find a way to continue to bring great products and brands to our customers while always having the need to protect the vulnerable clearly in mind.”

Gambling Insider has reached out to Watson for further comment on his new role.