NetEnt partners BetMGM for West Virginia expansion

By Owain Flanders

NetEnt has signed a new agreement with BetMGM which will see the supplier’s games launched in the Mountain State for the first time.

West Virginia’s online casino market launched on 15 July. Bet MGM, the brand owned by GVC Group and MGM Resorts, went live in the state with BetMGM Casino at the end of August.

BetMGM Casino is a dedicated tab within the BetMGM Sports mobile app, including games such as blackjack, roulette games and a number of slots.

Commenting on the partnership, Brian Kraft, NetEnt vice president commercial, Americas, said: “BetMGM’s rapid success in the US has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country.

“Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate growth of both our businesses.”

In July, MGM and GVC announced they would be increasing their investment into BetMGM with a total of $450m.

For Q2 2020, NetEnt revenue was up 37% to SEK 573m ($65.2m) as CEO Therese Hillman praised the company’s “hard work and transformational steps.”

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