Published
Land-BasedMarketingSports BettingIndustry

DraftKings partners Colorado Rockies before Black Hawk sportsbook launch

US-based sports betting operator DraftKings has expanded its presence in Colorado with a new partnership with the Colorado Rockies prior to the opening of its Black Hawk sportsbook.

draftkingsboard

After signing the new agreement with the Rockies, DraftKings will become the MLB team’s Official Daily Fantasy Operator and Official Sports Betting Operator.

Through the partnership, the operator will benefit from in-stadium branding exposure, while DraftKings will also receive permission to use Rockies trademarks and logos within its marketing. DraftKings will also work with the MLB team to develop a digital content series featuring Rockies players which will be aimed at fans of the team.

“We are proud to grow our presence in Colorado both in announcing our latest deal with the Rockies and also look forward to soon officially opening the doors to our newest retail sportsbook at Mardi Gras Casino and Resort,” said Matt Kalish, co-founders and president of DraftKings North America.

“In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting.”

On Friday, DraftKings is launching its new sportsbook at the Mardi Gras Casino in Black Hawk, Colorado. The sportsbook has more than 40 televisions, video boards for displaying odds, self-service betting kiosks and a bar and restaurant.

The sportsbook is being launched in partnership with Twin River Worldwide Holdings, after the companies signed a partnership in January this year.

Premium+ Connections
Premium

GammaStack

 
Premium

1xBet Partners

 
 
Premium

Digitain

 
Premium

Galaxsys

 
Premium

Revsharks

 
Premium

Lynon

 
Premium

Imagine Live

 
Premium

RISK

 
Premium

PIN-UP Partners

 
Premium

Sport Generate

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...