US-based sports betting operator DraftKings has expanded its presence in Colorado with a new partnership with the Colorado Rockies prior to the opening of its Black Hawk sportsbook.

After signing the new agreement with the Rockies, DraftKings will become the MLB team’s Official Daily Fantasy Operator and Official Sports Betting Operator.

Through the partnership, the operator will benefit from in-stadium branding exposure, while DraftKings will also receive permission to use Rockies trademarks and logos within its marketing. DraftKings will also work with the MLB team to develop a digital content series featuring Rockies players which will be aimed at fans of the team.

“We are proud to grow our presence in Colorado both in announcing our latest deal with the Rockies and also look forward to soon officially opening the doors to our newest retail sportsbook at Mardi Gras Casino and Resort,” said Matt Kalish, co-founders and president of DraftKings North America.

“In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting.”

On Friday, DraftKings is launching its new sportsbook at the Mardi Gras Casino in Black Hawk, Colorado. The sportsbook has more than 40 televisions, video boards for displaying odds, self-service betting kiosks and a bar and restaurant.

The sportsbook is being launched in partnership with Twin River Worldwide Holdings, after the companies signed a partnership in January this year.