BGC unveils new online game code of conduct

The Betting and Gaming Council (BGC) has announced that its members will adhere to a new code of conduct which will focus on the design of online games. The code will be introduced by the end of September.

Through the code, the BGC is aiming to improve player safety and tackle problem gambling. It follows on from the BGC’s Safer Gambling Commitments, which were published by the industry group last year.

Among the measures included in the code are a minimum game cycle speed of 2.5 seconds, the ending of turbo player, which allows players to speed up games, and the removal of multi-slot play, which allows players to play different games at the same time.

The code will also make it necessary for operators to conduct more mandatory checks on players’ activities so that they can intervene if signs of problem gambling are observed.

“The BGC was set up last year with the aim of leading a race to the top in terms of standards within the regulated betting industry,” commented Michael Dugher, CEO of the BGC.

“The new Game Design Code of Conduct is yet another example of our determination to address concerns head on and meet our safer gambling commitments.”

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Owain Flanders
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Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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