The Big Step and Swansea City form gambling awareness partnership

The Big Step, a charity aiming to reduce problem gambling, has signed a partnership with Swansea City football club to help raise awareness and provide education on the risks associated with gambling.

The Big Step and Swansea City form gambling awareness partnership

The football-focused gambling education project, part of the Gambling with Lives charity, will work with the Championship club to help delivery community-based education, training, awareness and signposting programmes, on reducing gambling harms.

Recovering gambling addict and Swansea supporter Nick Phillips, will deliver the 18-month gambling harms prevention programme.

The Big Step project was formed from those with lived experience of gambling related harm, and in September, the charity’s members took part in a 130-mile walk, calling for an end to gambling advertisement in football.

Senior programme manager at Gambling with Lives and The Big Step founder James Grimes, said: “As a recovering gambling addict, I am passionate about preventing young people going through the same thing that I did.

“This partnership will show how football can be a positive social vehicle in preventing and reducing gambling harms in its community through our education, awareness and signposting work.”

Swansea East MP Carolyn Harris, added: “This programme will play a critical role in ensuring that young people are made aware of the real risks of gambling and gambling addiction.”

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Iqbal Johal
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Iqbal Andrew Johal is a journalist and content creator with experience covering the global gambling and iGaming industries. He served as a Staff Writer at Gambling Insider from December 2019 to April 2021, contributing editorial content across multiple B2B titles within the Players Publishing portfolio, including Gaming America and Sports Betting Focus.

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